The user no longer needs to be shown how a touch screen works
There was much excitement in recent days to Redesign Apple’s iOS . The new operating system splits the Apple users like never before: some find the design due to its minimalist approach to good and modern, while others criticize Apple’s orientation in the redesign sharp because they represent believes it would be inconsistent.
Optical changes

Tim Cook himself called iOS 7 as the “biggest change since the introduction of the iPhone.” But the Apple CEO said that not only the visual changes, but everything underneath. This is a particularly difficult task when you have to always keep the “user experience” in mind. “The interface is animated not only the software but also gives a meaning”, a curator at the Museum of Modern Art in New York to the New York Times that asks for design principles for mobile operating systems. Changes users can sell best when they are also optically visible.

Better Selling

Some complain that Apple’s interface has become too predictable and cheesy in recent years. The vision was missing, so Fuseprojekt-founder Yves Béhar. This should change now. As a pioneer in this matter is Microsoft. For years the company tried to make this design language look attractive. In a blog post explains Microsoft designer Steve Clayton that he understood three years ago, why Microsoft here wants to strike a new path: The design is as important as the device itself And this would also help design language, devices sell better.

More depth, less complexity

Despite this apparent paradigm shift in design, but it seems to be preceded by some internal fights at Apple reorientation. Jony Ive himself, who was sitting in the audience at WWDC only has raved about his belief in the simple, clean design in a video statement. Here you go less to the omission of kitsch ornaments and more about breaking down complexity. As Wired notes in a recent report, the move changes between new icons, control centers, improved navigation and the addition of live information and more depth with apps.

It is not without analogies

The previous Skeuomorphismus is gone, partly because Scott Forstall, Apple has left. The metaphors that he brought into the design language, but should only be one extreme of what has manifested itself years ago in user interfaces of computers. The development of these surfaces would not have been possible without these metaphors – for example simple window or dustbin. It is almost impossible to create an intuitive interface, without referring analogies from the real world.

No additional benefit

The German Bauhaus design style, which partially came to fruition in previous iOS versions, based primarily on the function and has to choose target materials that fit the task. At Apple, this style of Steve Jobs also said to have been kept very high. If software metaphors are so well developed that they have no added value, they would be rejected by most designers. Skeuomorphismus drives the whole thing even further by materials be fooled, because the screen resolution so permits, Wired. An additional benefit it has not.

Away from computers

Touch screens should appear attractive by this fake materials and get people to want to use this interactive displays. This function has a mobile operating system, but no longer meet because touchscreens are now known. People know how to deal with these screens. Now the task is to show people that they no longer have to use their computers.

Modern interface

Whether the new design of the users like it or not, Apple has made a clear statement: that the complexity of the appearance of the application has to go, to make it as intuitive as possible. Jony Ive has his will prevailed and finally designed the contemporary design. How this will affect future company’s products remains to be seen. As always, but there will also critic. The recent iOS versions and also Windows Phone were not entirely spared from negative criticism – after all, design is still a matter of taste.
Links

Bits – New York Times

Wired

Microsoft Blog